Award winning sales and marketing advisory, enabling companies to

bring the next level of Inside Sales and Digital Sales professionals.

APAC SMA is the Authorized Delivery Partner and Assessment Centre for AA-ISP, Global Inside Sales Association, with HQ in Singapore. They are the preferred trusted subject matter expert for various associations, government institutions, private organisations and educational institutions throughout the region.

Under the leadership of Zeenath Kuraisha, and award winner and an acknowledged professional, APAC SMA aspires to be the One-Stop Sales Enablement Service Provider for everything sales: be it Digital, Partner led, Field or Inside.

APAC SMA teaches ethical salesmanship, customer focused inbound and outbound demand generation through various approaches. To find out more about APAC SMA, please visit

  • 360o Sales Organizational Audit, Inside Sales Organizational Index® [ISOI] to diagnose and troubleshoot sales performance areas,
  • Award Winning Sales Academy as a Service Sales Development team to support your Sales Academy designs, requirements, development of sales onboarding, sales improvement, sales management and leadership skills development areas,
  • Sales / Inside Sales as a Service to support Customer and Partner excellence, lead generation, qualification and inside sales programs.


  • Zeena was a pleasure to work with. She helped drive important customer & partner focused initiatives to increase satisfaction and enhance the customer/partner experience. Zeena is very motivated, collaborative and resourceful.

Jill Tracy, Global Alliance Director


To find out more about APAC SMA offers and services, or see the latest courses and events, please visit:

To enquire about Inside Sales and Digital Sales certification programmes, please email: